I'm making your small B2B business stand out and sell with written case studies.
Do you have a happy client?
With an interesting story to tell?
Use this FREE email template to ask them for a case study. It has a step by step guide.
Web visitors skimming over your buy buttons?
Friction on your calls?
Losing leads at decision phase?
We’re putting an end to this with a portfolio of written case studies...
For every type of customer that you serve.
On your website
Posted somewhere near your contact forms - for your visitors to read before they get in touch.
In your emails
Links posted in your welcome series for your subscribers to read - before they see your offer.
As pdf docs
For your sales team to send out to qualified leads - before a sales call is booked and during follow-ups.
What people have said
“Every time a prospect gets in touch I ask them if they’ve read one of our case studies. If they say they haven’t I make them read it before we talk. It makes selling a enjoyable because they know what I'm talking about.”
SK
Software Developer
“As a person responsible for putting words on people’s websites, I’m 100% convinced that the quality of website stories has a direct impact on results. Websites without stories don't keep people for longer"
ML
Web designer and developer
“On the outside, all businesses looks the same. What separates us is the unique way we do things. Nothing says that better than a good case study. Your case studies have given me confidence to grow my business.
JC
Business Coach for Driving Schools
Hi, I'm Amir Nviri.
I ran a driving school for 4 years.
It was my job to sell but I wasn't very good at it. A phone would ring and I had no idea how the call would go.
A tactic that worked on one didn’t work on the next one. I later learned that the problem wasn't with me being bad at selling.
It was everything that went on before they called.
To them, we were just another school. And all they were looking for was a cheaper price.
We were advised to control what people saw before they reached out. We were told to start using customer success stories...
So, what did we do?
When we flooded our website with success stories, they started to see us as experts. Sales went up and our prices went up - all in a few weeks.
Price shopping stopped.
I was now having meaningful conversations with prospects about their problems... Instead of trying to sell to them.
Today, I can’t imagine selling without a case study.
If there’s something I want a prospect to hear before they buy, I’ll find a way to get it into a case study.
It makes selling so easy, it feels like cheating.
What makes me different?
I work directly with you. No agencies. You'll hear my advice in person. And most of it is free. - Also I spent 13 years planning and designing roads. Four years teaching people to drive. And now I write copy. This experience has given me a unique view of marketing and selling. Here's how....
Highways Engineer
Taught me about testing and processes (Growth can't happen without those 2.)
Driving Instructor
Taught me how to put myself in other people's shoes - How to ask questions - And how to be a teacher.
Copywriter
As a trained copywriter, I only do things that have been proved to work. I never try to be original, cute or clever. It's too risky for your business.
See a sample of a case study
Check it outPricing
Case studies are assets. Pay once, use forever. From my experience, 1 or 2 sales is all it takes to get your money back. If you need to sell more, then these case studies are probably NOT for you.
Single Case Study
Perfect if you want to sell now
- 3 page case study,
- A glossy pdf version
- A web version
Package
Case study + your About story - Perfect if you want a USP
- Everything in a case study plus... your about story
Additional services
Click on that button to see how I can help you.
-
A case study shows proof that what you sell works.
The about page is proof that you’re someone they can trust to do
business with.You need both.
This is why the about page is the second most visited page
after the home page.You don’t believe me?
Observe what you do when you go
on other people’s websites.People go there to look for a story.
Not your life story but a different kind of story.
That’s what I’ll give you.
I'll interview you and write an about story to go on your website.
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You want your case study to be seen?
All copy in your funnel needs to
be right.One of the things I do with new prospects is to go through their sales
funnel...To see how a case study could be used.
I usually I see good stuff.
But sometimes I see areas where the messaging could be better.
Where a second pair of eyes could transform their copy from okay to great.
If you like the way I write and how I structure my message I can do the
same for you.Copy review and written suggestions for edit.
See a sample of a case study
Check it outHow it works
Here’s what to expect when getting a case study from me.
Discovery Call
To understand why you want case studies. And to discuss your case study goals.
Your Marketing People
You need to get them on board. Because they will be providing all the data. And they know your clients.
Backstory
Meeting with you to set a game plan. About questions to ask. And a backstory about the client that's getting interviewed - and the stuff they bought.
Interview
I would advise you to attend the first one, to see how I work and to ask your own follow-up questions.
First Draft
To review and ask for changes.
Final Draft and Approval
Project considered done after the final approval from your client
Frequently asked questions
Answers to commonly asked questions about our platform
Pricing depends on the type of content and the complexity of what you sell. And includes coordination, interviewing, graphic design, approval management etc.
As a ballpark: a case study ordered on its own starts from… £2,795.
But if you order a case study + a one page case study + 5 super short stories to use in your marketing, the price starts from… £3,495 to £6k.
Go to the home page and download a template to show you how to ask. You’ll be surprised how simple it is.
If you want me to ask, I can’t. It’s awkward and doesn’t work. Best if it’s coming from you.
If you sell a dating app, you might think it’s best to use a writer who writes exclusively for dating apps. But what you want is a writer who can quickly understand why your app is the best on the market. And expertly communicate that message to your target audience. Whatever language your brand speaks I can learn it and speak it.
Good question.
There’s a sample case study on this website. The link is somewhere after prices. It was for a client who wanted to stay anonymous. So the name and contact details have been changed. They sell kitchen automation products.
I know you’re not in the fast food business. But I want you to read it and see if it makes you feel something.
Does it make you want that product? If yes, then my case studies will make you money.
In our discovery call, I’ll look at your sales funnel and discuss your goals for case studies. Together we will identify things we can track.
It could be a simple case of looking at sales before and after case studies are introduced. But we will see.
Yes you can. But they’ll not get the best responses out of them. They’re too close to them and the project.
Also asking questions is a skill that has to be learned. Best to get an outsider do it.
We will make it anonymous with no traces to them or their company. It will be a story about how someone found a solution to a common industry problem.
There are 2 type of case studies. One is told by a reporter like me. The other is a direct speech from your client.
The one narrated by a reporter can have a little bit of your brand voice. But the client one is all in their voice.
If something is broken it’s broken. Best to find someone else to give us a fresh story.
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