How I Work?
Step 1 – Fill out a form…
To see if your business is suitable for Marketing Case Studies. You have to be a business actively selling to other businesses.
Step 2 – We arrange a Discovery Call…
To understand why you want Case Studies done. We will discuss your goals, and see if you have a customer willing to participate.
We only choose a customer with a story that will meet your goals.
Step 3 – You get your Sales and Marketing team to agree to the idea.
This is because they usually know more about your customers than you. No offence, but it’s true,
Step 4 – You get a Personal Commitment…
From a customer willing to do a Case Study. And get them to Seek Approval from their PR/Legal teams.
Step 5 – I book the Case Study interview with your customer. I would advise you to attend the first one, to see how I work and to ask your own follow up questions.
Step 6 – I attend a Back Story Call with you – to plan and prepare for the interview.
Here, we discuss specific goals for the Case Study and the sort of questions we need to ask to meet those goals.
To achieve them, we need to have an idea of the questions to ask. And the response we will get. And the follow up questions to ask.
That’s why I need to know everything I should know about the person I’m interviewing.
Step 7 – I Research your Customer…
And the product/service they bought from you. This is where your sales people will help me out.
Step 8 – I Design a Questionnaire and send it to you for approval before I send a copy to your customer.
Step 9 – We do the interview with your customer. The interview process works best if you introduce me and allow me to ask the questions. You then jump in with follow up questions whenever you feel the need.
Step 10 – I organise all the information from the interview to make sense of it.
Step 11 – I write a simplistic version of the story for you to see what’s included and the direction I’m taking. You’ll need to approve this. This is called a ‘storyboard’.
Step 12 – I write the first draft.
From here, you check the draft and ask for changes. I then send you a revised draft to forward to your customer for approval.
Why Choose Me?
Easy. I’ll tell you why.
Many case study writers take the journalistic approach of asking questions. Get answers and report on what’s being said.
Nothing wrong with this.
Only problem is: case studies are sales pieces in disguise. And their only aim is to convince a prospect that your solution will work for them.
That’s why we need to understand everything your prospect needs to hear before they buy.
I’m sure you agree that a good case study shouldn’t be only about formatting. Or how well it reads. It should be about addressing objections and giving them every reason to trust you and what you sell.
But sadly a lot of case studies I see don’t hit the mark. They’re good but not good enough.
“Hi Amir I’ve heard enough.
I’m convinced that you’ll help my guys do a better job with the leads I give them.
I’m going to book a FREE discovery call with you. I know that the call is 30mins with no obligation to buy.
I’ll tell you about our business. And you’ll tell me what we need to do to close more deals on the phone and Zoom.
You’re not selling me anything. Just answering my questions and allowing me to decide for myself”. I’m a decision maker in my business. I can make decisions.”